Orlando Fire Ants

Posted under: Branding & Identity

Class project to create identity, uniforms, and tickets for mock Major League Soccer team in Orlando, FL. The project involved working from start to finish, creating first of all the initial project idea and scope. Students formed into groups and generated ideas. I took on the role of leading the group in collaborating sketches and assigning roles to flesh out the final product and the various items the brand would be applied to. Time was spent researching other soccer teams, both domestic and abroad, to come up with a style that reflected classic soccer imagery.

The final logo itself was my design and working with my group we adapted it to fit other formats such as clothing, tickets and banners.